Your website, like your physical business location, is only useful if people know it’s there. The saying, “If you build it, they will come” is definitely not true online.
Now, I’m going to let you in on a little secret, something that very few people in my industry will tell you: we can’t guarantee you that you’re going to show up on the first page of search results for any specific period of time. Bummer.
Unless you’ve got a one-of-a-kind business with unusual keywords that prospects search for, it’s likely that the competition for page one (or even two, three, four, or five) is going to be pretty high. After all, not only are you probably not the only business in your industry in the area, but there are other search engine optimization (SEO) firms who are working hard to get their clients in the very same position. And search engines constantly change their algorithms to provide their users with what they consider to be the most relevant results.
That said, I believe that Online Presence can level the playing field for you and give your business a much better shot at appearing in search engine results pages (SERPs). In addition to performing on-site SEO, where your site is designed to be more favorable to search robots and quality content is added to increase relevance, I also perform off-site SEO. This element is crucial to search marketing, because your site and your business are elevated in SERPs when sites that the search engines rate as authoritative are mentioning and/or linking to you.