Ultimately, the purpose of any advertising is to get the prospect to purchase your product or service. Your website is just one method to induce potential buyers to pick up the phone or come into your place of business—but it has some serious advantages over other forms of advertising.
Your Website vs. Your Yellow Pages Ad
Here’s your typical yellow pages ad:
Compare that to the web page you’re reading now. In today’s “Information Age,” people need more information in order to make decisions.
With yellow pages ads, the amount of information you can display is extremely limited. Sure, you can go to a larger ad size to pack in a little more information…
…but then you’re paying more for the space. In addition, you’re only able to update that information once a year.
On the other hand, your website can be updated at any time you desire, usually in a matter of minutes. You can provide your customers and prospects with…
- Detailed contact information, even a form to collect specific information and email it to you
- A portfolio of your work
- Your company’s background
- Your employee’s certifications
- Detailed descriptions of your products and services
- Current sales and promotions
…and so much more. You need to be telling a story with your website, a story that simply can’t be told with a yellow pages ad.